About Receiving the 'Best Business Initiative Sales Award' in the Bonsai and Potted Plant Business

The Gardening and Bonsai Business Department of TOUCHI INTERNATIONAL CORP. has been awarded the 'Best Business Initiative Sales Award' by the General Incorporated Association National Flower Export Expansion Council. This recognition is for the Southeast Asia and Middle East New Partner Gardening and Bonsai Production Area Invitation Project.

Award Overview

Our bonsai and tree business received the 'Best Business Initiative Sales Award' from the Japan Flower Export Promotion Association on July 31, 2020 (Reiwa 2). This award recognizes businesses that have made significant contributions to the expansion of flower exports, and our 'Southeast Asia and Middle East New Partner Tree and Bonsai Production Area Invitation Project' was highly evaluated. With the support of JETRO (Japan External Trade Organization), we invited overseas partners to Japanese production areas, allowing them to directly experience the quality and production techniques of trees and bonsai. This initiative was recognized as a groundbreaking business model for export expansion.

Commitment to the Bonsai Business

We position bonsai not merely as a product but as a 'crystallization of Japanese culture' and strive to promote its spread. For overseas customers, we provide multilingual guidelines that easily explain how to care for and enjoy bonsai, contributing to the global understanding of Japanese culture through bonsai.